Project Description

Nikon microscopes have played a key role in the development of Assisted Reproduction Techniques (ART) from the very start; the world’s first in vitro fertilization (IVF) babies were conceived both in the UK and the US with the help of Nikon microscopes. 

Nikon requested a brochure that would spotlight their range of microscopes that are changing the world of IVF and . At the heart of Nikon’s offering is an understanding of the needs of IVF today – excellent optical quality and cell-friendly imaging technologies which minimize environmental stress and optimize cell viability during imaging. 

Today, Nikon continues to be a leader in IVF by providing embryologists with diverse tools to support every step of the ART cycle: from upright microscopes for andrology studies, through stereomicroscopes for monitoring and selection, to inverted systems for live cell imaging and manipulation. 

Project Details

  • Client: Nikon
  • Skills: Design for print & marketing
  • Project Example: Click to view